Three rooms have been set aside for special, hands-on, 45-minute product and tech demos as part of the COPA Café & Market. This is your chance to learn about cutting-edge services and products in digital publishing, and to get your questions answered.
Full Conference Pass attendees have first choice of demo spaces. After that, space may be available on a first-come, first-served basis. Limited seating.
Product & Service Demonstrations
2:30 – 3:15 p.m.
How to Tell Advertisers Your Magazine’s Story with ABC Reports
With Twitter followers, app downloads, Foursquare check-ins, e-newsletters and print subscribers, magazines aren’t just magazines—they’re multimedia brands. That’s why ABC created the Consolidated Media Report, or CMR. This is ABC’s newest reporting format that allows you to choose which brand elements are included on the report. Whether it’s social media, special publications, app metrics or website traffic, as long as it’s part of your brand and can be audited by ABC, it can be on the CMR.
Presenter: Marian Robertson, Manager, Marketing & Sales, ABC
www.accessabc.ca
2:30 – 3:15 p.m.
Mygazines: How to publish your content on every device. No extra budget or resources needed
Guest speaker: Shane Schick, Editor-in-Chief, IT World Canada
Learn how to integrate mobile into your current publishing strategy without duplicating your work load or investing more resources. From design to content preparation, enhancements and distribution... Save and make money with a cost-effective mobile publishing approach.
3:30 – 4:15 p.m.
The Evolution of Media Auditing
CCAB vice-president Rodney Perry will discuss how the digital and emerging media space has changed circulation auditing. He’ll show how CCAB’s Brand Report allows companies to report all of their channels as one, and how CCAB has included emerging media within those reports. There will also be a brief discussion of ProjectOne a joint program with CCAB, ABC and comScore to develop a single point for the buying and advertising community to view audited digital media numbers.
Presenter: Rodney Perry, Vice-President, CCAB div. of BPA Worldwide
www.bpaww.com
3:30 – 4:15 p.m.
Mag+: Presenting a Powerful Tablet Publishing Solution
Built around a simple plug-in for InDesign, the Magplus production suite lets you create pixel-perfect layouts in a familiar environment. And with the ability to instantly review your design on the iPad any time, you can see exactly what your readers will see. Magplus issues feel like they’re made specifically for touchscreen tablet devices because they are. With our unique two-layered content and “infinite canvas” approach to layout, you can truly re-invent publishing in a way readers will appreciate. And with the most creative flexibility for adding rich media, it can truly become part of the story.
Presenter: Matthew Cokeley, Art Director for Mag+, former Art Director for Popular Science
www.magplus.com
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